Ever since AT&T finally decided to address how iPhone demand was crushing their unprepared wireless network (particularly in NYC and San Fran), the company's been essentially giving the same speech. In it, the AT&T repeatedly insists they're fixing the problem, ramping up investment, and adding backhaul capacity and towers. AT&T this week continued that campaign, sending out an e-mail to users entitled "A Special Message From AT&T," that promises users the same things they've been promising since the i-pocalypse began: We've already upgraded our cell sites to enable faster mobile broadband speeds when paired with expanded backhaul, and we plan a similar upgrade at the end of the year that will enable even faster speeds. We're not stopping there. We are also adding thousands of new cell sites, expanding mobile broadband coverage to millions of customers, installing enhanced fiber backhaul, and increasing the capacity of our data network.
As Techcrunch notes, users who have received this message have been heading to AT&T's Facebook Page to send AT&T "special messages" of their own, many of which aren't particularly sweet. Says one user:AT&T is to iPhone What Ice Cream Trucks With No Air Conditioning are to Delivery in the Sahara Desert.
You might recall that this is essentially the same thing that happened last year at this time in response to AT&T's damage control efforts. In fact, this year's damage control efforts so closely mirror last years -- we're seeing some of the same videos reposted with new date stamps. While AT&T absolutely has made progress in many markets, research shows dropped calls and spotty coverage continue to be a problem.
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